To capture the energy of a contemporary student fashion show, the result was a designed system that extends across both print and digital touch points. The client was looking for an aesthetic edge and emphasis on the photography
they provided. The project began with establishing a distinct visual identity, which I then applied to a full set of
event collateral—including a program, poster, postcard, social content, and branded lanyards. Each piece was
designed to feel cohesive while serving a specific role in promoting and enhancing the event experience.