Commercial Ads Project
This project required a series of commercial-style motion graphics for various industries in Adobe After Effects. The chosen industries were home
improvement, airline, and real estate. The focus was to integrate
typography and brand elements into cohesive visual narratives while
building proficiency in animation, timing, and composition.
Google & Meta Ad Design
This project began as a question: How can a brand activate its audience while encouraging
meaningful interaction? I answered that through a series of Google and Meta ads designed to
start with the brand’s mission to serve others first. The goal was to translate that mission into
a series of ads designed to both grow and engage its audience. Each ad was built to move users
from passive viewing to active exploration, using clear calls-to-action, intentional layout, and
platform-specific design choices. The result is a set of ads that not only reflect the
brand’s mission, but actively work to extend its reach and encourage deeper interaction.
