Learning how to care for your hair isn’t always intuitive—especially for younger audiences.
With that in mind, I developed Harmony: A brand and product line aimed at preteen girls who are
just beginning their hair care journey, by being in harmony with their hair. The main goal was
to encourage education, confidence, and self-expression. This project began with research
into consumer behavior and industry trends, which revealed an opportunity to better
support preteens learning to care for their hair. Guided by research and design principles,
I created a hair care kit that blends education with approachability, while making
the process approachable and engaging for the audience.